Human Capital Marketing Rockstar
It used to be an aspiration. Now it’s a job description
If you are selling software or service solutions anywhere in the employee life cycle from hire to retire – you need to work with us. Starr Tincup has helped more than 150 clients in the human capital space innovate marketing. All of our employees are industry experts and no one else can carry our jocks. Like some smart guy once said, “Business has only two functions – marketing and innovation.” We agree … and we have both of those nailed down. We get it. You get it. Now let’s go kick the status quo in the junk.
Marketing Zing!
K.D. over at Fistful of Talent interviews William Tincup During SHRM 2009. Watch as William creates headaches for Fistful's editors while discussing the state of the business. We think the editors gave up and just posted the video raw. Did you hear that? Raw. In Tincup fashion. So, watch at your own risk (and ours). ...
Visit our friends at Fistful of Talent
You can eat crappy mass-produced apple pie or get the freshly baked, aromatic kind made with love and care - like mom used to make. When you pass up our marketing expertise for some firm that cares only about the money you pay them, you ain't gettin' mom's apple pie. Click for real apple pie.
Yep, still ridin' this wave (wouldn't you?). Starr Tincup ranked 9th overall among Best Places to Work in Dallas/Fort Worth by the Dallas Morning News in 2008. We aim to be noticed again this year. We've not only survived through the recession, but our employees really do like it here.
“But what if my competitors sneak on one of our webinars and hear all about our new product?” Waahhh, waahhh, waahhh. Shut your pie-hole and read our thought leadership piece about competition. You’ll find out that you’ve got better things to worry about…like if that creative director get’s her “creativity” from sniffing the dry-erase markers.?
Yep, size matters. But in this case, it's working for you instead of against you. So take a break from your self-conscious wonderings and read why trying to recreate your doctoral dissertation for that email offer is a waste of your time. And much like your thesis on the mating habits of the duckbilled platypus, no one is going to read your white paper either. 
If we had a nickel for every time we had a client ask us about which list they should rent or buy we’d have exactly $5.35. Now we realize that’s not a lot of money and we should have used dollars in this analogy but we think you get our point. Stop askin’ and start readin’.