Starr Tincup Posts Record Second-Quarter Revenue
Firm Announces Plans to Add 21 Positions in the Next 12 Months.
Media contact: Bret Starr, Partner, 817.204.0388 | [email protected]
Fort Worth, Texas (July 15, 2011) - Starr Tincup, a full-service marketing agency dedicated to the human capital management (HCM) software and services industry, is proud to announce a record-breaking second quarter. The firm booked more than $5 million in capitalized billings between April 1 and June 30, and is more than halfway to exceeding its 2011 goal of $20 million. It also announced plans to hire 21 positions in account management, copy, creative, software development and other areas in the next 12 months.
“We've enjoyed a lot of highlights in the second quarter. We've brought transcendent talent into the organization, along with several great new clients,” said Bret Starr, partner at Starr Tincup. “Our growth mirrors the explosive expansion in the human capital software and services market segment. We talk to CEOs, VCs, analysts and industry experts every day and know that there is more growth ahead, and we are staffing up to meet demand.”
The firm's continued success is due in no small part to several strategic moves, including:
- Adding leading HR blogger and thought leader Laurie Ruettimann as principal HR and social media guru.
- Bringing back HCM industry veteran Jonathan Goodman as senior engagement manager and strategist.
- Co-hosting the TLNTup party along with TLNT, I Love Rewards and CareerBuilder at the #SHRM11 Annual Conference.
- Improving the market share of many Starr Tincup clients.
“You know what's great? When the CEO of one of your clients tells you that his board of directors doesn't need to hear anything from marketing because they are so far ahead of goals,” Starr said. “We love putting our clients in that position, and we love having clients who trust us so much. It's a responsibility and an honor.”
Starr expects continued growth throughout 2011. “We are really bullish on this market segment, and we're experiencing unprecedented demand for branding, strategic marketing consulting and media sales. All of the building blocks in place over the past year have put us in position. Now we are ready for continued growth.”
Starr also revealed plans to change the firm's name and brand in the second half of 2011. “Obviously, we've been through some significant change and growth. Our name and brand need to reflect the firm we are today and the firm we will be in the future. Stay tuned.”
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About Starr Tincup
Starr Tincup is a full-service marketing agency for companies in specialized market segments. We build brands by telling the truth (to you, to your customers and to ourselves). We promise an unyielding pursuit of the truth as we work to discover the mysteries of your idiosyncratic buyers. Our job is to enhance your position in the market. We do that by thinking, writing, designing and developing. And talking on the phone. We talk on the phone a lot.
You can find us on the second floor of an old warehouse in Panther City (it gets hot in the summer). Or on the World Wide Web. Answers to frequently asked questions: (1) Three-time Best Places to Work; (2) Year 2000; (3) $12 million; (4) Nearly 300; and (5) Never before a business meeting (well, okay, sometimes).
