We Get It. You Get It.

Although your natural inclination to call security is an understandable one, don’t. Instead, consider inviting these two guys into your conference room to talk marketing for eight or 10 hours – but only if the logo on their shirts says “Starr Tincup.”

Because they have worked with more than one hundred firms in the human capital space, Bret Starr and J. William Tincup have an unmatched level of expertise, and many companies bring them in for consulting engagements large and small. How do we roll?

• We’ve had international firms ask us to help them break into the U.S. market
• Leading talent management companies with all of the arms and legs they need to get the job done bring us in for an outside perspective in specific functional areas of marketing
• Startups want us to develop marketing plans that align with their strategic goals
• Just about everything in between

Marketing really has one sole purpose: to drive leads. If it’s not going to lead to a sale, you should seriously consider why you’re investing in something. An effective lead generation engine is immensely important, and Starr Tincup is the best prepared firm to execute on that for human capital software and services firms.

We know a lot of fancy phrases like primary and secondary research, quantitative and qualitative research, and even conjoint and multivariate analysis. But at the end of the day, all that matters is that we answer the questions that help your company grow. We do that very well. Some of our mad skillz include:

• Email campaigns—There is art and science involved. We are Leonardo Da Vinci of the medium. Or is it Leonardo DiCaprio? Anyway, one of those guys.
• Market segmentation and demographic analysis—We use primary and secondary research to create a profile of your ideal prospect.

• Infographic analysis—In plain English, this means “the information usage characteristics of your target market,” and it helps us identify the best places to market.

• Psychographic analysis—Can you tell we kick ass at Scrabble? This analysis helps us identify and leverage the intangible or common emotional characteristics of your target market.

• Competitive analysis—Should be clear enough, but we do a more thorough job than you’re probably accustomed to.

• Prospect experience modeling—We pretend to be your prospects so that we can provide you with an objective analysis of how your sales and marketing machine appears to the outside world.
• Field sales surveys—Your sales folks are on the front lines. Our Field Sales Survey provides your company with valuable information across multiple functional areas.
• Win / Loss analysis—We talk with the prospects you won and the prospects you lost to find out why. There is always a trend.
• Campaign testing—We test campaigns in all mediums to ensure their efficacy before rollout.
• Pricing research—Formal conjoint pricing surveys allow us to pinpoint the optimal price point for your product or service.
• Process and infrastructure improvement—Poor marketing infrastructure can wreck your perfect marketing campaign and create a bad prospect experience. If you’re not set up to respond to leads within a few hours (not a few days or weeks), you have an infrastructure problem. Solid process development combined with effective data management and a responsible technology plan can help you create fantastic prospect experiences and secure a significant competitive advantage.
• Search engine optimization (SEO), search engine marketing (SEM) and everything in between—We know all the tricks of the trade when it comes to driving traffic to your website from advertising and organic searches. We even have some secret weapons.
• Event production and promotion—If you’re going to spend all that money on a trade show, make sure you plan for an effective outcome. Great trade show initiatives include a pre-show, at-show and post-show strategy. Starr Tincup can help you leverage your trade show appearance to close deals.

Read a particularly good white paper from a human capital software or services firm lately? If so, there’s a pretty good chance it was written by Starr Tincup. Our content experts know how to develop content that connects with your audience and inspires them to tear across America eating green eggs and ham buy your human capital solution. Drawing from a pool of former journalists and HR communicators, we’ve assembled a team that knows how to turn a phrase and truly understands the human capital space. Here’s what they can do for you:

• White papers and research reports—Read anything good lately? On second thought … read anything lately? Just admit it. You hate reading along with nearly everyone else. That’s why our goal is to create readable reports for your audience that leaves them saying, “I actually learned something, and it didn’t suck.” Oh yeah, make them want to buy your stuff.
• Video—Online video has done more than destroy the private lives of pets (now everyone knows about your cupcake addiction, Stains!). It also changed the way audiences approach content. We can help you create video content that shows them everything they need to know without outlasting their Internet-era attention spans.
• Social networks, blogs and podcasts—If you think these buzzwords are passing fads, prepare to be left behind in a magnificent blur of status updates and friend requests. Whether you need an entire social network, a smart-looking blog or a podcast with the latest information about your product, we can hook you up with the content and technology. Webinar production and promotion—Webinars are great tools for establishing thought leadership and developing late-stage opportunities. We’ve produced more than 50 webinars for our clients. We know what we’re doing and ensure a quality online event with high attendance levels.
• Executive Communication— We know your CEO is a brilliant writer, he’s just too busy to draft that article or presentation on his own. Let us take care of it. We’ll making him sound thoughtful, knowledgeable and engaging. And if we accidently split an infinitive, you can tell us without being fired.
• Internet public relations—How the mighty have fallen. Print media is no longer king, and press releases are governed by mystical search engine algorithms, not reporters and editors. Lucky for you, we’ve got it all figured out.

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• Branding—If you need an identity that will strike a chord with the human capital buyer, look no further. We understand the audience you are trying to reach, and we can design top-notch creative that will help weedle your way into that happy spot in your prospect’s consciousness faster than a video of frolicking kittens.
• Website design—A website is more than a pleasing design; you need to be able to use it to generate leads and nurture customer relationships.
• Sales collateral and brochures—Thanks to the web, print isn’t what it used to be. However, it’s not dead yet. We can design effective collateral that will integrate with and support your online identity cohesively.
• Email—Effective email design gets your buyer to take action quickly. We know the design voodoo that will get people to click through and get the results you want.
• Advertising—Every now and then advertising makes sense for B2B companies. When it’s used the right way, in coordination with other integrated marketing tactics, advertising can be a valuable tool for increasing response rates and brand recall. Our design crew knows how to create effective ads that are more about driving leads than winning awards.

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George is the Managing Director of Sales Consulting for Starr Tincup. He exists to help companies dominate their market segment. To achieve this goal, he implements and maintains something that can only be described as a sales engine. But it's more like a nuclear reactor.

George has been in this industry for more than 20 years. His sales prowess is the stuff of legend and he's behind the success of many now-well-established and well-storied brands. Drawing from this mighty well of experience, George can filter your current sales situation through about 1 million dimensions of success and failure he's witnessed through the years. Trust us; if you need help with sales you should call George.

For you folks that need lists to feel better:

• Sales Process
• Sales Planning
• Sales Coaching
• Sales Training
• Compensation Planning
• Organizational Development
• Resource Planning/Staffing Planning
• Sales Messaging
• Sales Metrics
• Sales Presentation Development
• Sales Dashboard Design
• Sourcing & Selection/Assessment (Key Sales Hires)
• Sales & Marketing Integration

Just give George a call or send him an email. You'll feel better. We promise.

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• Web Development—We have more than one thousand websites under our belt. And some of them are pretty good. We’ve also developed social networks, blogs and graphic user interfaces for talent management applications. We know the technology and how it applies to marketing in this space.
• Marketing Technology Implementation and Integration—From email delivery applications to comprehensive marketing automation solutions, Starr Tincup has been at the vanguard of marketing technology since our founding. Marketing technology can be your best friend or your worst enemy. We know what technology is right for you based on your company’s stage of development. Our technology philosophy is simple: process first, technology second. We’ll make sure you don’t get stuck with more than you need.
• Sales Technology Implementation and Integration—Even the best salespeople can perform better with the right technology. With so many options to consider, it’s comforting to work with a firm that evaluates and implements sales technology on a regular basis. Technology is critical to the success of our sales and marketing programs, so we work hard to implement and integrate the right technology for our clients.
• Data Management—Solid sales and marketing programs generate tons of data, from form submissions to web analytics. This data is the beating heart of your company. The better the data is leveraged to identify and nurture your best prospects, the better your company performs. Data management is the single biggest obstacle facing most marketing organizations. We’re data management experts.
• Business Process Development—What happens to a lead after the prospect clicks the submit button, leaves the trade show or hangs up the phone? To ensure that your best prospects receive the best treatment, an entire ecosystem of people and technology must be perfectly aligned and calibrated.
• Dashboards and Reports—You know you need them. We know how to get them. It doesn’t have to hurt.