david hisbrook

Our philosophical principles are the foundation of our mission, our work, and every assignment undertaken. They underlie every relationship we have – with clients, partners and vendors – and embody one big idea: your body and mind are already here – engage your spirit (and those of others). We expect ourselves, our partners and our clients to take them seriously. ▪ Put people in our purpose. If we and our clients cannot convincingly explain how what we do serves human needs, we a… Continue

Exceptional marketing looks effortless and easy—deceptively so. It is fluid and right and appears to be natural. It never calls attention to itself but only to the product or service being marketed. The seams don’t show, the medium flows into the message and the only discernable voice is that of the product or service. Good marketing is also simple. There are ten or twelve fundamental rules about how to do it right. It’s simple but not easy. I cannot say it any better than David Ogilvy did in hi… Continue

Checking out what employees are clicking on without their knowledge can be considered an invasion of privacy, meaning any resulting dismissals may be challenged in court. Because of this, attorney Joseph Beachboard, of Ogletree Deakins, said every company should have an electronic communications policy in an address late last month to SHRM. “Ignoring the problem is not going to make it go away,” he informed the room full of professionals who attended his speech in hopes of learning more on how… Continue

What expectations, position profile, ATS, political ramifications, compensation structure, communication protocol, workforce planning initiative, talent acquisition strategy, or lord knows what else has broken down so miserably, so totally and completely that all of the companies that are warring for talent have not hired MJ? Do you know my friend MJ? You should, because he will almost certainly be you someday. But more on that depressing reality later. Let’s start with MJ’s reality firs… Continue

Telling the faithful that they’ve been worshipping a false god never goes over well. Raghav had a packed room in San Diego for a presentation on diversity — the overriding theme of which was how to make a business case for diversity. The need for a solid business case for a diversity program appears to be overlooked more often than not. Much of the literature on diversity suggests that the benefits are obvious, though this is contradicted by available evidence from multiple studies...… Continue

My daughter Adrienne knows me pretty well. What she got me for Fathers’ Day is an album (a CD really, but we called them albums in the day) which I originally bought on vinyl in 1970. It didn’t make it through 2 failed marriages, countless moves, etc. It went though a second incarnation as a CD, but it’s long out of print in the US. I have missed it from time to time through the years. It's called "My Tribute to the Best Damn Fiddle Player in the World" by Merle Haggard who pulled together some… Continue

Drucker was keen on decentralization because of its impact on what he called Human Effort, the motivation it provided to people to work and to learn. Decentralization created small pools where people felt that their contribution mattered. Those small pools also meant that there was space for young executives to make mistakes without threatening the future of the company. They were, he said, farms for growing talent. Ironically, General Motors didn’t like the book and banned its use in the compan… Continue

Roughly, broadly: In the Old America, love of country was natural. You breathed it in. You either loved it or knew you should. In the New America, love of country is a decision. It's one you make after weighing the pros and cons. What you breathe in is skepticism and a heightened appreciation of the global view. Old America: Tradition is a guide in human affairs. New America: Tradition is a challenge, a barrier, or a lovely antique. The Old America had big families. You married and had child… Continue

Because Fathers Day is coming up, I think about St Joseph a great deal these days. He is never quoted directly in the scriptures. He is mentioned in Luke 2:1 when Mary gives birth to her first child. He is mentioned not at all in either Mark or John, but in the first chapter of Matthew: "Now this is how Jesus the Messiah was born. His mother, Mary, was engaged to be married to Joseph. But while she was still a virgin, she became pregnant by the Holy Spirit. Joseph, her fiancé, being a just man… Continue

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